Teafrom The Town Gossip
Tea is a social media manager from The Town Gossip. Plan, write and schedule across 15 networks, reply from one inbox, and read analytics that make sense, on flat monthly plans from £19.
Buffer is a perfectly nice tool, and we shall not pretend otherwise. But its paid pricing is per channel, per month. Connect a Facebook page, an Instagram account, a TikTok, a LinkedIn page and a YouTube channel and you are paying five times the per-channel rate, every month, before you have written a word. Add a second brand and it doubles again.
Tea takes the flat approach. Solo is £19 a month and includes 5 channels. Studio is £49 for 15 channels. Agency is £99 for 30, and Network is £149 for unlimited. The allowance is the only thing that changes between tiers: every paid plan gets the full toolkit, including AI writing, so you are never nudged up a tier just to unlock a feature you need.
Write a post once and tailor the wording per network. Schedule to your best times or drop posts into the next free queue slot. See the whole month on a content calendar and import a full calendar by CSV. Let the resident AI draft posts and suggest hashtags. Pop your links in an automatic first comment. Answer every comment, mention and DM from one unified inbox with saved replies. Run drafts through approvals if a second pair of eyes is your style. And read analytics by date range and theme, exportable as a tidy PDF, with social listening to catch every mention of your name.
Tea is newer than Buffer, and we would rather you hear it from us. The full workflow, composing, scheduling, the calendar, the inbox, analytics and listening, is live today. Tea's roster covers 15 networks: X, Facebook, Instagram, LinkedIn, TikTok, Pinterest, YouTube, Threads, Google Business Profile, Bluesky, Discord, Mastodon, Telegram, Slack and Microsoft Teams. Direct publishing connections are rolling out network by network, so check inside the app for the live status of each connection before you rely on it. Buffer's connections have had years to bed in; ours are arriving pot by pot, at a price that does not scale against you.
Tea shares one login and one account with The Town Gossip, our newsletter tool priced by what you send rather than per subscriber. The Whole Story bundle pairs Town Gossip's Gossip plan (10,000 emails a month) with Tea Studio (15 channels) for £52 a month, which keeps the social diary and the newsletter on speaking terms and on one bill.
Curious how we compare to the enterprise crowd too? Read our Hootsuite alternative comparison, or start free with 2 channels and no card.
Buffer's paid pricing is per channel per month, so the cost climbs with every account you connect. Tea uses flat monthly plans with a channel allowance: Solo £19 (5 channels), Studio £49 (15), Agency £99 (30), Network £149 (unlimited). Every paid plan includes the full feature set.
The roster covers 15 networks: X, Facebook, Instagram, LinkedIn, TikTok, Pinterest, YouTube, Threads, Google Business Profile, Bluesky, Discord, Mastodon, Telegram, Slack and Microsoft Teams. Plan, write and schedule for all of them; direct publishing connections are rolling out network by network, so check the app for each one's current status.
Yes. Start free with up to 2 channels and no card required, then upgrade from £19 a month when you need more.
No. Every paid plan includes AI writing, scheduling and queues, the content calendar, first comments, the unified inbox, approvals, analytics with PDF reports and social listening. Tiers differ only by how many channels you can connect.
Tea shares one login and account with The Town Gossip newsletter tool. The Whole Story bundle pairs the Gossip newsletter plan (10k emails/mo) with Tea Studio (15 channels) for £52 a month.
Buffer has years of polish, long-established network connections and a mature mobile app. Tea is newer, and some direct publishing connections are still rolling out. If you need every connection battle-tested today, Buffer is a fair pick; if you want the whole toolkit at a flat price, that's us.
Start free with 2 channels. No card, no commitment, no per-channel maths.