Teafrom The Town Gossip
Tea is a social media manager from The Town Gossip. Flat plans from £19 a month, with the calendar, the unified inbox, analytics, approvals and AI writing included on every paid plan.
Hootsuite is built for big organisations, and it is priced like it. The well-known enterprise social suites are typically sold per seat, and can run to 199 dollars or more per seat per month. That is a sensible spend for a brand with a social media department. It is a silly spend for a bookshop, a bakery, a freelancer or a two-person agency who just need posts to go out on time and replies to land in one place.
Tea starts at £19 a month for 5 channels. Studio is £49 for 15 channels, Agency is £99 for 30, and Network is £149 for unlimited. There is no per-seat billing and no feature-gating between tiers: the plan sets how many channels you can connect, and everything else, AI writing included, comes with every paid plan. There is also a free plan with 2 channels, no card required.
Write a post once and tailor it per network. Set your best posting times and let the queue fill the next free slot. See the whole month on a content calendar, and import a full calendar by CSV when you plan in a spreadsheet. Keep the main post tidy by dropping hashtags and links into an automatic first comment. Gather every comment, mention and DM into one unified inbox with saved replies for the questions you always get. Run drafts through an approval step for a second pair of eyes. Then read analytics that tell you who is actually paying attention, by date range and top theme, saved as a PDF, with social listening so you never miss a mention of your name.
Two things, said plainly. First, Tea is aimed at solo brands, small businesses and small agencies; if you need dozens of seats, granular permission hierarchies and enterprise compliance, Hootsuite genuinely earns its money. Second, Tea is newer. The whole workflow above is live today, and Tea's roster covers 15 networks: X, Facebook, Instagram, LinkedIn, TikTok, Pinterest, YouTube, Threads, Google Business Profile, Bluesky, Discord, Mastodon, Telegram, Slack and Microsoft Teams. Direct publishing connections are rolling out network by network, so check inside the app for the live status of each connection before you rely on it.
Tea shares one login and one account with The Town Gossip, our newsletter tool that charges by what you send rather than per subscriber. The Whole Story bundle pairs the Gossip newsletter plan (10,000 emails a month) with Tea Studio (15 channels) for £52 a month. Socials and newsletter, one login, one tidy price.
Weighing up the mid-market too? Read our Buffer alternative comparison, or start free and see it for yourself.
Tea runs from £19/mo (5 channels) to £149/mo (unlimited), all features included. The big enterprise suites are typically per seat and can run to $199+ per seat per month, so a solo brand or small team usually pays a small fraction on Tea.
Scheduling and queues, the content calendar with CSV import, AI writing with hashtag suggestions, automatic first comments, the unified inbox with saved replies, approvals, analytics with PDF reports, and social listening. Tiers differ only by channel allowance.
The roster covers 15 networks: X, Facebook, Instagram, LinkedIn, TikTok, Pinterest, YouTube, Threads, Google Business Profile, Bluesky, Discord, Mastodon, Telegram, Slack and Microsoft Teams. Plan and schedule for all of them; direct publishing connections are rolling out network by network, so check the app for each one's status.
Yes. Draft, submit for approval, then publish. It suits small teams nicely, though we don't attempt enterprise permission hierarchies or per-seat administration.
Yes, up to 2 channels free with no card. Upgrade from £19/mo when you need more, and cancel any time.
For large organisations needing many seats, granular permissions, compliance features and long-proven connections everywhere, the enterprise suites earn their price. Tea is for everyone who doesn't need all that and would rather not pay for it.
Start free with 2 channels. No card, no seats, no procurement meeting.